An effective enterprise requires insight into the market, their customers, and their business operations. True insight can only come with a deep understanding of themselves internally and all of their interactions.

Many of today's business intelligence implementations focus on specific functions within the enterprise and have difficulty keeping pace with the increasing volume, complexity, and velocity of today's data. Additionally these implementations typically serve the needs of a single function within the enterprise and lack the breadth to provide deep understanding for the business as a whole. New processes, methods, and technologies are necessary that provide businesses "insight" into market dynamics, customer relationships, and the health of the enterprise as they strive to successfully compete.

"Systems of Insight" address this, and allow the enterprise to collect data about the market, customer, and business, convert that data into usable information and apply institutional experience to turn information into knowledge. These systems enable companies to take standardized approaches in the collection, management, analysis and presentation of data. This standardization allows the repurposing of data to provide broad insight into the enterprise.

"Systems of Insight" require new technologies, architectures, systems, processes and integration to:

  • Gather data from new sources such as applications, mobile devices, sensors, machines, social media to name a few
  • Manage the diverse incoming data using big data platforms
  • Leverage analytics techniques such as machine learning, natural language processing, and predictive analytics
  • Deliver information and knowledge in order to create business insights
  • Design an appropriate architecture to build these systems of insight
  • Create new models and business strategies to become a more effective enterprise


Chief Strategy Officer, Cleveland Browns

Paul DePodesta has made a career of evaluating, measuring and assigning value to talent, as documented in Michael Lewis's book, Moneyball: The Art of Winning an Unfair Game. The Moneyball methodology has become a mainstay strategy for business leaders looking for new approaches for overhauling stagnant systems.

Formerly the Vice President of Player Development and Amateur Scouting for the New York Mets, DePodesta helped lead the team to the 2015 World Series for the first time since 2000. Mets GM Sandy Alderson said DePodesta was a "huge factor" in the Mets' success.

In January 2016, DePodesta joined the NFL's Cleveland Browns as Chief Strategy Officer. In this new role, he will be responsible for assessing and implementing the best practices and strategies that will give the Browns the comprehensive resources needed to make optimal decisions for their players and team.

DePodesta is also an Assistant Professor of Bioinformatics at the Scripps Translational Sciences Institute.

Paul DePodesta served as Assistant General Manager of the Oakland Athletics from 1999 to 2003-a tenure during which the A's tied for the best winning percentage in baseball (392-255). At the time of his hire, Oakland was one of the worst teams in the league, coming off of six losing seasons while posting one of the lowest payrolls in baseball. In an industry entrenched in ingrained thinking and outdated systems, the stagnant team needed the unique management and creative approach that A's GM Billy Beane and Paul DePodesta brought to the table. The conventional wisdom in Major League Baseball is that wealthy teams-who spend three times as much on talent as poor teams-will win out. But in Paul DePodesta's final four seasons in Oakland, the A's won more regular season games than the New York Yankees, who during the same period spent $350 million more on player payroll than did the Athletics. In rethinking how the system works by asking what Paul DePodesta calls the naive question-"If we weren't already doing it this way, is this the way we would start?"-he and Beane revolutionized the way baseball teams are built.

In DePodesta's first season as Oakland's Assistant GM in 1999, the Athletics enjoyed their first winning season in seven years and a year later began a run of four consecutive playoff appearances, including three American League West Division Titles. Amidst the remarkable run, the Toronto Blue Jays offered to make Paul DePodesta the youngest General Manager in the history of Major League Baseball (an offer he declined). His work has been recognized by various publications, including Fortune, who named him one of the Top 10 innovators under 40.

Formerly the Executive Vice President of the San Diego Padres, and General Manager of the Los Angeles Dodgers during the 2004-05 seasons, Paul DePodesta was the third-youngest person ever to assume the role of Major League GM. Assigned the task of turning around a team that had not won a postseason game since 1988, DePodesta guided Los Angeles to a Division title and a playoff victory in his first season at the helm.

In December 2012, DePodesta joined Sears Holdings' board of directors. Sears' Chairman Edward S. Lampert said of Paul DePodesta that his "ability to scrutinize data and use it to assess talent and drive execution makes him ideally suited to join our board."

After graduating Cum Laude from Harvard College with a degree in economics, DePodesta worked in the Canadian Football League and the American Hockey League. He then joined the Cleveland Indians Baseball Club as an intern in Player Development. Within a year, the Indians made him the advance scout for the Major League team, and two years later he was appointed Special Assistant to the General Manager.

Paul DePodesta is married and lives in southern California.

Show More


{Visit again soon for more 2016 speakers}

Managing Director, Strategy & Innovation, LiquidHub

CEO & Co-Founder, LiquidHub

Vice President & Principal Analyst, Forrester

Managing Partner, Osage Venture Partners

CEO, RJMetrics

Sr. Director, Business Intelligence, Comcast


{Visit again soon for more 2016 panelists}

VP, Product Manager, Wells Fargo Bank, N.A.

Founder & President, ColdLight Solutions, GM, Analytics, PTC

Director, Consumer Marketing and Member Experience, Independence Blue Cross

Vice President for Information Resources and CIO, Philadelphia University

Senior Director Strategic Marketing and Analytics, Zonoff

Professor of Computer and Information Sciences, University of Pennsylvania

Founder & CEO, CloudMine

Managing Partner, BTB Security

US Biopharma Lead, Global Business Intelligence Center of Excellence, Pfizer

Chief Executive Officer, HealthRight

Digital Marketing and Web Business Manager/Architect, RDA

VP, Business Technology, Pfizer

CTO, Picwell

Principal for Client Insight, Vanguard

Executive Chairman, Zoomi



Continental Breakfast

8:30AM - 9:30AM

The Insights Driven Enterprise

Brian Hopkins of Forrester will discuss how insight will become a key competitive weapon, as firms move beyond big data and solve problems with data-driven thinking.

9:30AM - 10:30AM

Keynote - Moneyball: A Data-Driven Approach to Winning by Paul DePodesta

Paul's enlightening program draws connections between baseball and basic business operations, presenting the many parallels with lessons to be gleaned from the world of professional sports and talent recruiting. Among his key takeaways, Paul explores how your organization can drill down "big data" output to create an applicable analytics strategy and sharpen your company's competitive edge.

10:30AM - 11:30AM

Meet the Entrepreneurs - Session 1

In this session 5 of our demo pit entrepreneurs will pitch their companies to the panel of judges and audience.

11:30AM - 12:00PM

Data-Driven Engagement

Moving beyond gut feel. This panel will explore how to gather and use data to validate, anticipate and understand your clients' needs. Using these insights your teams will then be able to improve how they engage those clients.

12:00PM - 12:45PM

Networking Lunch & Phorum Showcase

12:45PM - 1:30PM

Meet the Entrepreneurs - Session 2

In this session the second round of 5 demo pit entrepreneurs will pitch their companies to the panel of judges and audience.

1:30PM - 2:00PM

Predictive Analytics

The ability to capture and synthesize large amounts of data has significantly expanded the ability of organizations to determine both what is happening and why. The panelists in this session will discuss the data digital maturity curve, predictive analytics, and driving to prescriptive analytics.

2:00PM - 2:45PM

The Human Aspects of Big Data

Numbers make us feel safe and we often believe that numbers don't lie. However, humans leave fingerprints through the life cycle of data capture, storage, and analysis. Alex Robertson of Comcast will highlight the interplay between big data technologies and people through the lens of operational intelligence.

2:45PM - 3:30PM

Afternoon Break

3:30PM - 3:45PM

Delivering Business Value from your Data

Your products are becoming more digital, your employees are becoming more digital, your business operations are more digital, and your data is digital. This panel will discuss how you build the structure and roadmap to gain insights from this digital explosion, why and where do you need humans in the loop, and what machine learning can and cannot do for you.

3:45PM - 4:30PM

Bringing it All Together - A Call to Action & Presentation of Demo Pit Best in Show

4:30PM - 5:00PM

Networking Reception

5:00PM - 6:00PM



The Phorum Showcase provides a space for cutting-edge technology companies to meet and demo their product with key enterprise decision makers. If you're interested in this unique opportunity to showcase your company, products, and services at one of the hottest gatherings of enterprise decision makers on the East Coast, please contact

Come join the Phorum Showcase to meet and demo your products and services with key enterprise decision makers.

This year's exhibitors include:


  • Win in the Pit
  • 2016 Participants
  • 2015 Participants
  • 2014 Participants
2015 Phorum Phoward Winner - Tesorio

With the innovative technologies in our Demo Pit and Phorum Showcase, presentations, and panels featuring some of nation's leading thought leaders, Phorum is a must attend event for business leaders that want to gain a competitive edge. These finalists will be able to demonstrate their technology and compete for the Phorum Phorward award for best in show.

The Phorum Demo Pit was created to allow startups to connect with C-level enterprise decision makers attending the Phorum conference. Participating companies will demo their product and/or solution to over 400 Phorum attendees. Our 2015 winner, Tesorio was accepted to and graduated from Silicon Valley's prestigious Y Combinator accelerator program and raised a funding round led by First Round Capital.

Demo Pit Judges

Ian Gallagher
Regional Director, Marketing
Comcast Business

Nate Lentz
Managing Partner
Osage Venture Partners

Brock Weatherup
Managing Partner, Atai Ventures
President, Philly Startup Leaders

For any additional details or questions, please contact Allen Born at


Phorum will take place at Fillmore Philadelphia, a fantastic brand new venue in Philadelphia.

The Fillmore Philadelphia | 29 East Allen Street | Philadelphia, PA 19123

To avoid the current construction and street closure on Allen Street. It is best to use the GPS address of The Fillmore parking lot. 1025 N. Front Street, Philadelphia.

  • About Phorum
  • About PACT
  • Steering Committee
  • News
  • Contact Us

Phorum is a technology conference, for business and technology executives, which focuses on how enterprises can maximize the business value of specific technologies and innovation. Phorum 2016 features leading industry experts, business executives, and cutting-edge technologists who will examine how companies collect data about the market, customer, and business, convert that data into usable information, and apply institutional experience to turn information into knowledge or insights.

Industry thought leaders as well as hands-on practitioners will provide engaging content through keynotes, panels, and interactive discussions to help executives understand not just the technology but how the technology can be pragmatically applied to transform the enterprise and achieve strategic business goals.

In addition to keynote speakers and panelists, the conference will also feature the all-new Phorum Technology Expo exhibition area, and the always popular "Phorum Demo Pit" where conference attendees can experience, first-first-hand, some of the most innovative technologies being developed in the Greater Philadelphia area.

Each year top executives from around the country gather at Phorum in a highly entertaining and collegial atmosphere. Register now to see how Phorum 2016 will help you with your future technology decisions.

Connecting the Technology, Healthcare and Capital Communities

Philadelphia Alliance for Capital and Technologies (PACT) is the region's largest business association focused on emerging growth companies in technology and healthcare.

PACT provides members with valuable content and connections to capital, coaching, and customers that will accelerate their growth and success, and to collaborate with other organizations to drive innovation and entrepreneurship in the Philadelphia region.

PACT's vision is to be the go-to resource for fast growing companies, and a driver of entrepreneurship and innovation.

Learn more about PACT

April 19, 2016
RedOwl Wins Top Start Up Prize at Phorum 2016

April 01, 2016
Demo Pit Finalists Announced for Phorum 2016

February 03, 2016
Phorum 2016 Call for Demo Pit

December 10, 2015
Phorum 2016 Keynote Speaker Release

December 07, 2015
Learn more about our sponsorship opportunities

October 22, 2015
Phorum 2016 Kickoff Release

March 18, 2015
Demo Pit Finalists Announced for Phorum 2015

February 10, 2015
Phorum 2015 Call for Demo Pit

December 16, 2014
Phorum 2015 to Examine Digital Transformation as Top Enterprise Tech Trend

April 16, 2014
Phorum 2014 Educates Attendees on Importance of Customer Engagement

March 31, 2014
Phorum 2014 Announces Demo Pit Finalists

March 24, 2014
Panelist Lineup Announced for Phorum 2014

February 26, 2014
Phorum Recognizes Sponsors of Upcoming 2014 Conference

January 29, 2014
Phorum 2014 to Explore Customer Engagement as Top Enterprise Tech Trend

March 13, 2013
Phorum Announces Congresswoman Allyson Schwartz, to Present Emerging Technology Award

March 12, 2013
Demo Pit at conference will feature cutting-edge technology

January 30, 2013
Thought Leaders from the Central Intelligence Agency (CIA),, and Forrester Research Added to All-Star Line-Up at Phorum 2013

December 12, 2012
Philadelphia to Host National Business Technology Conference, Phorum 2013, Focused on Harnessing Disruptive Technology

March 29, 2012
Phorum 2012 Cloud Computing Conference a success; energizes Philly Cloud community

March 29, 2012
UXFlip Named 'Best in Show' at Phorum 2012 Demo Pit

March 28, 2012
Phorum keynote Nick Carr: Think of the cloud-based Internet as the "world wide computer," not web

March 27, 2012
How the Cloud Melts Away Barriers to Growth for Philly Businesses

March 1, 2012
Phorum 2012 National Cloud Conference to Showcase Emerging Cloud Technologies for the Enterprise

December 7, 2011

National Cloud Computing Conference to be Held in Philadelphia

Press contact:
Kevin Jurrens
Broadpath, Inc.

For More Information About Phorum

General contact:
Dianne Strunk

Press contact:
Kevin Jurrens
Broadpath, Inc.